First various brands created campaigns with red buttons, then came one with a pink phone and now we have a campaign from Molson, a Canadian beer brand that revolves around bright red refrigerators. 🙂
These eye catching refrigerators were filled with Molson beer and strategically placed across a variety of European locations to attract crowds. The catch? The fridges could be opened only by scanning a Canadian passport.
The campaign was created by agency Rethink Canada in order to bring back the classic tagline, “I am Canadian.” As a result, the video footage collected from the different European locations was cut into a 90 second online ad (seen below) and a 30 second TV ad which ran during the Stanley Cup Finals.