Shop windows, billboards, bus stops, car showrooms…don’t have to be passive experiences. In the below video, a prototype interactive digital display is seen adapting to whoever stands in front of it. 😎
The display is able to identify shoppers using Bluetooth Low Energy (BLE) and instantly reacts to a set of personal data stored on the shoppers mobile device, such as shopping habits and preferences. Shoppers can also swipe through the personalised content, place items in a virtual shopping cart, and purchase straight from the display.