The Adaptive Storefront

Shop windows, billboards, bus stops, car showrooms…don’t have to be passive experiences. In the below video, a prototype interactive digital display is seen adapting to whoever stands in front of it. 😎

The display is able to identify shoppers using Bluetooth Low Energy (BLE) and instantly reacts to a set of personal data stored on the shoppers mobile device, such as shopping habits and preferences. Shoppers can also swipe through the personalised content, place items in a virtual shopping cart, and purchase straight from the display.

HERE balloons

Seoul has the highest gasoline consumption in the world. With parking space scarce, people in Seoul drive around 15km a month to find space for their cars. This is equivalent to 1 Litre of gasoline being used only for parking.

So to help save gasoline, South Korean oil brand, S-Oil teamed up with Cheil Worldwide to devise a new way of telling people that there was a parking space available right next to them. Bright yellow HERE balloons were setup for each parking space. Then as a car parked, the balloon would fall. On leaving the space the balloon would rise again. Hence drivers around could see the colourful balloons from far away and spot the empty spaces without wandering all over.

In just one day, 700 cars used 23 litres less oil. Over a whole year, they saved much more.

Emart Flying Store

In May 2012, Emart created the Sunny Sale campaign which distributed coupons through a sun activated QR Code. Now in their latest campaign they have created “Flying Stores” which are nothing but truck-shaped balloons fitted with a Wifi router. 😎

These special balloon stores were floated in every corner of Seoul and people who could not get to an Emart store during the day, could then easily hook on to the balloons Wi-Fi signal and order directly online. As a result, Emart sales soared both in online and offline stores. Mobile sales increased by 157% and the E-Mart app got downloaded more than 50,000 times during the promotion month.

Also click here to see the 2011 flying fish balloons campaign done for the Sea Life park in Speyer, Germany.

Shop and Pay on-the-go

In June last year I had covered how Homeplus in South Korea had created a virtual store in a subway station in order to blend into people’s everyday lives. Since then Procter & Gamble has set up the same virtual stores in four of the busiest subway stations in Prague and Chinese online supermarket Yihodian has also borrowed the idea and installed virtual supermarkets in 15 subway stations around Shanghai.

This year PayPal has also launched the same QR code shops in 15 Singapore subway stations and enabled commuters to buy Valentines gifts from eight different retailers by simply scanning the QR code on their smartphone…

In USA, PayPal has eliminated the need of a wallet or phone altogether. In a partnership with Home Depot, PayPal has begun to roll out an in-store service that enables payments at stores using only a mobile phone number and a pin number at checkout…

Money is truly being re-imagined and contactless payments is going to be a norm by late 2012.

Beyonce’s “Mac Run the World!”

It is amazing how Apple inspires both serious and humorous content. 🙂

This recent spoof on Apple’s retail stores has been created by Electric Spoofaloo. The video inspiration comes from Beyonce’s “Run the World (Girls)”.

KinectShop – The Next Generation of Shopping

In 2010, Microsoft released Kinect – a controller-free gaming and entertainment experience for the Xbox 360. In this new experience the body is the controller – joysticks and buttons are replaced with the users’ movements and gestures.

It turns out Kinect has many uses beyond games and entertainment. Razorfish’s Emerging Experiences team created KinectShop to demonstrate the use of the Kinect platform in a retail or at-home augmented reality shopping experience.

Simplifying Buying Decisions in Retail

Customers are being faced with increasingly complex buying decisions, especially when it comes to technology and services. As a result, increased pressure is being placed on store associates to provide knowledgeable service to customers.

The Razorfish team used this opportunity to develop a solution to demonstrate how an immersive interactive experience can assist customers and store associates with complex buying decisions in a retail setting.