To create truly unique christmas cards, agency Akestam Holst came up with the idea of ‘Living Christmas Cards’. They got the Swedish Post to team up with Niklas Blindh, a sami and reindeer owner from up north, and the people of Funäsdalen, a small mountain village in northern Sweden. Together they built Living Christmas Cards, something that was a bit more personal than your ordinary e-greeting or SMS.
To try it out yourself visit: www.livingchristmascards.com
The Swedish Post has a collection of pre-stamped parcels that makes it easy to send things. The task for ad agency Akestam Holst was to tell people that it was possible to send almost anything over night with these pre-stamped parcels.
So they packed 80 parcels with all sorts of stuff and then recorded 80 specific sounds. These sounds were then used to launch what they called ‘The Sound of Green’ competition. Here the users had to pick a parcel and pay close attention. If they could figure out what was inside, the Swedish Post would send the same parcel to the winner the very same day.
After 140 240 guesses the competition finally came to an end.
