With Samsung set to unveil its first foldable smartphone on February 20th, a leaked vision video from Samsung Vietnam shows what consumers can look forward to in the years to come.
What the vision video signals
Instead of focusing on a single device, the video frames “the future” as a stack of interaction surfaces and form factors. Foldable hardware. Edge-to-edge screens. Embedded displays. AR mirrors. Even a tattoo robot concept.
Why these concept videos matter
Vision films are not product announcements. They are expectation-setting. They help a brand define the problem space it wants to own, long before specs and release dates take over the conversation.
What to take from it
- Form factor is strategy. Foldable and bezel-less ideas point to how attention, portability, and screen utility evolve.
- Displays escape the phone. Embedded displays and mirrors suggest ambient surfaces become part of the experience.
- Brand narrative stays consistent. The “Do What You Can’t” framing positions experimentation as identity, not a one-off stunt.
A few fast answers before you act
What is “Samsung Future Vision” here?
A leaked Samsung Vietnam vision video positioned alongside Samsung’s upcoming foldable smartphone unveiling.
What themes does the video tease?
Foldable devices, edge-to-edge screens, embedded displays, AR mirrors, and a tattoo robot concept.
What is the main takeaway?
The future story is bigger than one phone. It is about how screens, surfaces, and interactions expand into daily life.