The AR Drone is the ultimate geek toy. It’s a quadricopter that one can control with an iPhone or iPad. So rather than explain all of this, Beacon Communications Tokyo created an interactive online banner that gave people a chance to control a virtual AR Drone through their iPhone. All the users needed to do was scan the displayed QR code to setup the link…
What makes the banner stand out from others is that it does not use standard messaging to sell the product, but actually replicates the product experience to deliver the message. 😎