Yahoo! Hands On Search

Yahoo! Japan recently introduced the worldโ€™s first hands on search, where they allowed visually impaired children in Tokyo to search with their hands.

A voice activated vending machine was set up which recognised the children’s verbal search. The machine was also connected to a 3D printer which recreated the objects the children searched for. This was the first time visually impaired children were able to touch what they could not see i.e. from giraffes to horses to skyscrapers.

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Sony Headphone Music Festival

People in Tokyo who wear headphones or simply want to try new ones, were treated to a first of its kind Augmented Reality Music Festival. Using proprietary 3D augmented reality technology, Sony Japan created original augmented reality (AR) videos of four best-selling local rock groups. Then they enabled their band tour posters in key locations to play these AR videos. Special Sony branded headphone trial stations were also setup for anyone interested in joining the festival.

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Tokyo Shimbun AR Reader App

Connected devices such as smartphones and tablets have contributed to an explosion in digital media consumption. As these devices gain adoption, print newspapers around the world are seen suffering from declining readership and revenue. To combat this the Tokyo Shimbun along with Dentsu Tokyo came up with a new way to connect with readers. An Augmented Reality Reader app was created that brought to life the newspaper by overlaying educational versions of the articles for kids.

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Cobblestone QR Codes

To get into the minds of tourists, Turismo de Portugal decided to fuse the QR Code technology with Portugal’s historical cobblestone tradition. As a result they ended up creating the worlds first QR Code made from Portuguese cobblestones.

The first QR Code was embedded in the city grounds of Lisbon, followed by Barcelona which holds the distinction of being the world’s most visited city. The resounding success of the campaign has led to plans of similar QR Codes being embedded in cities like Berlin, Paris, Tokyo, New York, Viena, Goa, Lima, Oslo…

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The Flying Banner

The AR Drone is the ultimate geek toy. It’s a quadricopter that one can control with an iPhone or iPad. So rather than explain all of this, Beacon Communications Tokyo created an interactive online banner that gave people a chance to control a virtual AR Drone through their iPhone. All the users needed to do was scan the displayed QR code to setup the link…

What makes the banner stand out from others is that it does not use standard messaging to sell the product, but actually replicates the product experience to deliver the message. ๐Ÿ˜Ž

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