For over 50 years Misereor has been committed to fighting poverty in Africa, Asia and Latin America. To get more donations, they installed a billboard at Hamburg Airport that had a donation box built into it. When people put in 2 Euros as donation, the billboard brought to life how the donated coin would help Misereor in their various aid projects.
To start up a dialogue with the people online, the billboard took a photo of the donor and posted it to the campaigns Facebook app. The QR Code on the billboard also enabled donors to share information about the promotion on their own Facebook page.