With city populations on the rise, living spaces have become increasingly limited. Ikea however believes that no matter how cramped your space, there’s always a solution. To demonstrate this, they built an entire Ikea store in a 298×250 pixels web banner.
People looking for studio flats as well as one/two bedroom apartments were targeted. The tiny Ikea store held 2800 products and was placed in ImmobilienScout 24, Germany’s largest online real estate market. As with their full size stores, shoppers were able to browse by department and buy all of the featured products.