For the last two years in a row, SAS (Scandinavian Airlines) has won the award for being Europe’s most punctual airline. With their ad agency SWE Advertising Stockholm, they created a great little time wasting utility app that isn’t actually made for its loyal customers, but for their competitor airline customers. 😎
The idea was to poke a little fun at SAS’ competitor airlines by suggesting to their customers that they’ll need this app from SAS because chances are, their flight will be delayed and they will need something to kill their time with…