Auto Shows are known for innovative implementations of “todays” cutting edge technologies. In fact I experienced some of the cutting edge technologies first hand at the 2011 International Motor Show in Frankfurt.
If you are headed to any of the upcoming Auto Shows late this year or in 2012, chances are you’ll get to play with the “Scion Surface Experience” showcasing Toyota’s new all electric brand of cars on the latest Microsoft Surface tables.
Toyota’s agency, Juxt Interactive has created the “Scion Surface Experience” to enable exploration of the brand’s product, racing and cultural affiliations in an unexpected way. A deck of eight “collectible” cards have been created that when placed on the surface reveal photos, video content, regional sales info, and localized events.
When the cards are flipped over, they trigger a piece of a song (e.g. beats, bass or vocals). Placing all eight cards on the Surface at the same time plays the full song and gives guests a chance to remix the song in their own way, reinforcing the self-expression that is core to the Scion brand. Guests can also take their cards home and use them to download digital content related to the Auto Show experience.