Condoms are a downer! So how does one convince guys to put it on? And make Durex the favored choice. Using the iPhone Nicolai Villads, Peter Ammentorp and Raul Montenegro have created what is called the Durex Baby application for the iPhone. 😎
The app has been created for the Future Lions 2010 competition (www.futurelions.com) organized by digital agency AKQA and Cannes Lions Advertising festival.