T-Mobile with agency Saatchi & Saatchi is capitalizing on the Angry Birds fever with a clever new viral video titled Angry Birds Live.
In a square in Barcelona they created a human-scaled mockup of the Angry Birds, with lucky participants using the game on a smartphone to launch birds on their castle-smashing journey. It included authentic sounds effects and exploding pigs, and was obviously popular judging from the size of the crowd that appeared. 🙂
Draftfcb Germany is the latest ad agency to join the trend of tactically using social media for their recruitment purposes. In their case they managed to successfully use Facebook’s new profile design to viral their requirements to a large select advertising audience!
Mobistar is Belgium’s leading mobile operator and largest advertiser. Over time they have become known for their lousy customer service. So VRT Television from Belgium decided to prank Mobistar on January 10, 2011. After which the prank was broadcasted on their new “Basta comedy show”. Mathieu, the security guard from Mobistar became a folk hero overnight for his friendly demeanor.
The modern consumers are tired of brands running overpromising brand messages through advertising. Their needs are very simple and straightforward. Therefore brands should first use more of their budgets to improve their products and (customer) services and then later deliver advertising campaigns that bring out their outstanding brand experience.
In this holiday video from London ad agency Karmarama, Canada’s premier lingerie maker La Senza presents a novel Christmas choir. Women in their underwear lying on a puffy piano each singing the musical note represented by their bra size, from A to G.
Even though recently we have been seeing more of these, this is different because you can control the outcome.
Here are some suggestions for commands offered: dances with, sings with, talks to, hugs, draws, fights, doesn’t shoot, is shot by, loves, kisses, fucks, pisses with, sleeps with, eats, watches TV with, swims with, plays with, shakes hand with, buys, takes a photo of, fishes with, drinks with, rides, plays football with, spanks, farts, is cooked by, breakdances with, cuts, does nothing with, high fives, smokes with, moonwalks with, washes, jumps with, tickles, shows his ass to, seduces.
This Old Spice Case Study takes us through the insight around targeting men and women at the same time to generate conversation around body wash. When it was launched the campaign managed to capture 75% of all conversations in the category.
To continue the success Old Spice & Wieden + Kennedy created the next level, where Mustafa, now a household hero engaged with the fans directly. The response campaign consisted of around 180 customized videos which engaged the fans directly. Thus it became the best social campaign ever to have been created!
Here some stats of the campaign…
On day 1 the campaign received almost 6 million views
(that’s more than Obama’s victory speech)
On day 2 old spice had 8 of the 11 most popular videos online
On day 3 the campaign had reached over 20 million views
After the first week old spice had over 40 million views
The old spice twitter following increased 2700% (probably off a lowish base)
Facebook fan interaction was up 800%
Oldspice.com website traffic was up 300%
The old spice YouTube channel became the all time most viewed channel (amazing)
The campaign has generated 1.4 billion impressions since launching the ads 6 months ago
The campaign increased sales by 27% over 6 months since launching (year on year)
In the last 3 months sales were up 55%
And in the last month sales were up 107% from the social responses campaign work
Old spice is now the #1 body wash brand for men.
And without further a-due…the best social campaign ever…
Condoms are a downer! So how does one convince guys to put it on? And make Durex the favored choice. Using the iPhone Nicolai Villads, Peter Ammentorp and Raul Montenegro have created what is called the Durex Baby application for the iPhone. 😎
The app has been created for the Future Lions 2010 competition (www.futurelions.com) organized by digital agency AKQA and Cannes Lions Advertising festival.
Following the grand success of Lacta’s interactive film in November 2009…Kraft Foods and OgilvyOne Athens set out to create yet another integrated campaign for Lacta, Greece’s leading chocolate brand. This time instead of producing another love story themselves, they set out to create one with their audience.
Kraft Foods and OgilvyOne crowdsourced the 27-minute branded-entertainment film, involving the audience in everything from writing to casting and styling the actors. Some even popped up as extras in the finished film. During filming audiences were kept updated through the campaign blog, Facebook, Twitter, YouTube and Flickr.
Here is a 3 minute video case study on the same…
Then on Valentine’s day the film was aired on Greece’s top TV channel and online, with great success…