Leo Burnett Iberia has launched a new app called Fiat Street Evo [iTunes Link], which is also the world’s first not-printed car catalogue! Its a catalogue that’s virtually on every street in your city!
Fiat Street Evo recognizes traffic signs as if they were QR codes and associates each sign with a feature of the new Fiat Punto Evo. For example; a STOP sign will tell the user all about the new breaking system, a CURVE ahead sign will tell the user that the car has an intelligent lighting system that guides you in curves. And the list goes on with every feature of the car.