In September last year I had written about a Nike Sneaker Customization concept from Miami Ad School. Since then ad agency kempertrautmann along with German shoe retailer Goertz have created the same virtual shoe store at Hamburg Central Station and successfully transformed a digital billboard into a point of sale for shoes!
Using Microsoft Kinect gesture controls, the feet of the shopper were first scanned and reproduced on the screen. A choice of shoes were then presented to try on and enjoy virtually. A special social component even allowed shoppers to share a snapshot of them with the shoes on Facebook. Those that decided to buy, were given a QR code that lead them to a mobile checkout, with next day delivery. 😎