Speeding is the primary contributor to fatalities in Australia. So in September 2012 the Transport Accident Commission (TAC) created a Pinterest campaign that educated girlfriends and mothers ‘How to plan a funeral‘ for their young men who have 6 times more chances of a fatal crash than young women.
The campaign was based on the insight that a comment like “I’d hate to plan your funeral. Slowing down won’t kill you” from a close friend or relative has a much more profound effect than any message from an authority like the TAC.