3D has become quite a fad in the last couple of years, with all major Hollywood movies coming in that format. Not to be left behind and to set a whole new standard for live streaming in fashion, German fashion brand Hugo Boss decided to live stream its Boss Black Fall Winter 2012 fashion show in Beijing directly in 3D.
For the lead up to the show, all promotional material online i.e. Website, Mobile, Facebook, Twitter and YouTube were also made available in 3D. Free limited edition 3D glasses were given away to consumers who answered trivia questions and signed up for the Hugo Boss newsletter. Participating consumers were also entered to win a trip to the show in Beijing.
If you own a pair of 3D glasses, then put them on and check out the below Hugo Boss 3D fashion experience.