Last year Nivea transformed a regular print ad into a portable solar charger for smartphones. Now in their latest ad they have made the right side detachable, so that people on the beaches of Brazil can use it as a trackable bracelet.
Parents wishing to keep an eye on their children, can now rip off this bracelet, attach it to their child’s arm and then download the companion app for it. In the app they can then add each child’s name to the bracelet and set the maximum distance each child can wander. If the child goes too far, the app sends a loud alert to let them know.