Here’s an interesting film to mark the tenth anniversary of Viagra… 🙂
The Sun spoofs Apple’s iPhone ads
It looks like an Apple iPhone ad at first. Then the tone flips. Glue London plays on the fascination with digital technology and the iPhone. It lands as a cheeky spoof for The Sun.
The punchline. “v 4.0, since 1969”
The film finishes with the words “v 4.0, since 1969”. It is a nod to The Sun’s 40th birthday anniversary this year, delivered in the visual language of tech versioning.
Why this works. Borrow a format people already trust
The execution borrows the look and rhythm of a category-defining ad format and uses it as a shortcut. Viewers recognize the structure instantly. That recognition makes the twist feel faster and the end line hit harder.
A few fast answers before you act
What is this ad?
A spoof of Apple’s iPhone advertising style for The Sun, created by Glue London.
What does “v 4.0, since 1969” refer to?
A reference to The Sun’s 40th birthday anniversary, expressed like a software version update.
What is the core creative tactic?
Use a familiar tech-ad format as a recognizable frame, then subvert it with a brand-specific punchline.
Why does it travel as a viral?
It is short, culturally legible, and built on a format people immediately recognize.
Orbit Clean It Up
Orbit and it’s agency Evolution Bureau (EVB) have launched a new experimental video campaign…the stop-motion animation features over 500 original drawings that were shot in stop-motion style over two days in Los Angeles.
The story intends to capture the brand essence of Orbit gum – ‘clean’ and at the same time highlight the importance of making the world a cleaner place.