The secret to epic video marketing is to start with the smile of your audience, and then work back from there. So in their latest video marketing stunt, Thomas Cook Travel Belgium managed to do just that.
Thomas Cook asked their fans on Facebook, if given the chance, would they marry their love on a plane. From a number of replies, one lucky fan was chosen and an elaborate wedding for him was planed at 35,000 feet. The entire stunt was funded by Thomas Cook, while the airline and family did their part to make it all come together seamlessly. Here is a six and half minute video on how it all unfolded…