The future of instore displays is here. With this example you will see how todays instore displays are evolving to meet our online experiences.
Adidas has created an in-store digital experience that showcases over 8,000 Adidas shoes. The technology can be easily deployed to allow almost any retailer to sell the entire Adidas product range without having to be a flagship store in a major city.
The experience is defined by a large footwear wall, made of multiple LCD touch screens that use facial recognition to detect a customers gender on approach to the wall. The adiVerse virtual footwear wall then customizes the product experience for that gender, and helps guide them to the perfect shoe. Alternatively it let’s them browse the entire range of products, with each shoe rendered in real-time 3D.
The most popular products in the range get the full content play i.e. videos, game stats, product specs and even twitter feeds. In the end customers can add their selected product into a virtual cart, and check out via an iPad that the store sales staff would have.