GranataPet is one of the innovative leaders of high premium petfood in Germany. Their ad agency, Agenta Berlin was given the challenge to create awareness for the GranataPet dog food with a slim budget!
So Agenta targeted dog owners as they took their best friend for a walk. Socially activated installations were positioned on key walking paths. Dog owners walking past would then be stopped by their dogs smelling treats and they would only see a billboard saying “Check in! Snack Out!” with accompanying information telling each person on how to check in with Foursquare in order to activate a free bowl of dog food.
Along with the free publicity generated on Facebook, the hundreds of billboard visitors also generated an additional demand for GranataPet at the local pet stores.