Mobistar is Belgium’s leading mobile operator and largest advertiser. Over time they have become known for their lousy customer service. So VRT Television from Belgium decided to prank Mobistar on January 10, 2011. After which the prank was broadcasted on their new “Basta comedy show”. Mathieu, the security guard from Mobistar became a folk hero overnight for his friendly demeanor.
The modern consumers are tired of brands running overpromising brand messages through advertising. Their needs are very simple and straightforward. Therefore brands should first use more of their budgets to improve their products and (customer) services and then later deliver advertising campaigns that bring out their outstanding brand experience.