To promote the Opel Movano Van range, McCannLowe created a banner that is both useful and innovative. Working just like websites such as YouSendIt or WeTransfer, the banner allowed users to upload up to 2 GigaBytes of file in the rear of the van and then send it to someone across the web. The recipients would then receive an email to download the file and learn about the Opel Movano.
Simple, practical and spot-on target.
Here is a pretty innovative banner ad from AlmapBBDO in Brazil for Gol Airlines. The banner ad challenged people to think about what it would be like to fly on their mobile phone. So users were asked to submit their mobile number into the banner and seconds later they got a live call with flight instructions as the page transformed into a flying game controlled directly from their mobile.
Users would fly the virtual plane across Brazil’s biggest travel website, throwing in a couple of tricks as the latest deals appeared with each destination they flew over. Flying was easy as users touched numbers on the keypad to change directions and activate special manoeuvres. The ad finishes by reminding customers that flying is easier when they check-in via their mobile phone.
