Tag: Bluetooth

The Movie Unlocker

Paying for movies via credit cards are a thing of the past. Grolsch Beer from Netherlands has developed a first of its kind ‘Movie Unlocker’ technology that their consumers can use to pay for watching movies online.

Their beer bottles now come fitted with special custom made Bluetooth beacons that transmit a unique code to the movie partner website when the bottle is brought close to a laptop or smartphone that has BLE (low-energy Bluetooth) enabled. The unique code helps verify the user and gives them access to the chosen movie. 😎

Foxtel Alert Shirt

In September 2012, London fashion house CuteCircuit launched a wearable, sharable, programmable tshirt. Then in 2013, Durex Australia unveiled their wearable electronic underwear that allowed touch to be transferred over the internet. Now joining this growing trend of wearable electronic clothing is the Alert Shirt from Australian telecommunications company Foxtel.

Loyal Foxtel customers can now use this special shirt to experience in real time some of the physical sensations their favorite rugby players have on the field i.e.

  • Pressure: A thumping heartbeat
  • Impact: The shock of a big hit
  • Adrenalin: An intense rush of blood
  • Exhaustion: Lungs burning with effort
  • Despair: A sudden sinking feeling

The data is transmitted via Bluetooth from a smartphone app, and the shirt is powered by a lithium polymer cell battery.

The Adaptive Storefront

Shop windows, billboards, bus stops, car showrooms…don’t have to be passive experiences. In the below video, a prototype interactive digital display is seen adapting to whoever stands in front of it. 😎

The display is able to identify shoppers using Bluetooth Low Energy (BLE) and instantly reacts to a set of personal data stored on the shoppers mobile device, such as shopping habits and preferences. Shoppers can also swipe through the personalised content, place items in a virtual shopping cart, and purchase straight from the display.

The SOS SMS

Street children begging for food and money near busy traffic stops are a common sight in metropolitan cities like Rio de Janeiro. Accustomed and tired of this routine, drivers have the habit of shutting their car windows to ignore these children and avoid any contact with them.

So to raise awareness and obtain more donations, “Obra do Berço”, a day care for underprivileged children in Brazil, found a way to make the children’s voices heard through the windows.

Bluetooth antennas were hidden near the traffic signals where a large concentration of these children tend to gather. When drivers stopped there, the antennas would send out an SOS SMS…