The European Football Championship is going to kick off in a few months, and brands are already getting ready with their advertising pitch. However the brands are not the only ones who want to grab people’s attention.
In Ukraine there a lot of street dogs and cats that are being killed to make the country cleaner and ready to welcome thousands of football tourists. So pan-European animal charity ETN has conceived an incredibly smart and attention grabbing ambient campaign in Hamburg to get people involved in its animal protection program…