Tag: Cheil Worldwide

HERE balloons

Seoul has the highest gasoline consumption in the world. With parking space scarce, people in Seoul drive around 15km a month to find space for their cars. This is equivalent to 1 Litre of gasoline being used only for parking.

So to help save gasoline, South Korean oil brand, S-Oil teamed up with Cheil Worldwide to devise a new way of telling people that there was a parking space available right next to them. Bright yellow HERE balloons were setup for each parking space. Then as a car parked, the balloon would fall. On leaving the space the balloon would rise again. Hence drivers around could see the colourful balloons from far away and spot the empty spaces without wandering all over.

In just one day, 700 cars used 23 litres less oil. Over a whole year, they saved much more.

Emart Flying Store

In May 2012, Emart created the Sunny Sale campaign which distributed coupons through a sun activated QR Code. Now in their latest campaign they have created “Flying Stores” which are nothing but truck-shaped balloons fitted with a Wifi router. 😎

These special balloon stores were floated in every corner of Seoul and people who could not get to an Emart store during the day, could then easily hook on to the balloons Wi-Fi signal and order directly online. As a result, Emart sales soared both in online and offline stores. Mobile sales increased by 157% and the E-Mart app got downloaded more than 50,000 times during the promotion month.

Also click here to see the 2011 flying fish balloons campaign done for the Sea Life park in Speyer, Germany.

Emart Sunny Sale

Korea continues to set the standard in creative QR Code campaigns! In June last year Homeplus in South Korea had used QR Codes to create a virtual store in a subway station.

Now Emart, South Korea’s largest retailer has created shadow QR codes across the city that only become visible when the sun is at the correct angle in the sky i.e. between midday and 1pm. Consumers who scanned the QR Code during this period were re-directed to the Emart online store where they received $12 coupons for products that would be delivered to their homes.

The Sundial QR Codes were installed at 36 locations across Seoul and served more than 12,000 coupons. Emart membership increased by 58% and lunch hour sales went up by 25%.