Porsche to launch their fastest, smartest and most innovative 911 ever, created a print ad that was just as groundbreaking as their new car.
Working with ad agency Cramer-Krasselt, Porsche integrated a small acetate prism into their ad which along with directions for assembly was put into 50,000 copies of Fast Company’s April issue. This unique tweak to the ad, transformed it into the world’s first interactive hologram print ad.