McDonald’s with ad agency DDB Budapest have launched an interesting new campaign to promote 2 cheeseburgers for only 1 Euro. An offer so low that it gives their target audience a chance to save for things they want.
The challenge was to stand out from the usual low price campaign. So they used the iconic wrapping paper to wrap a lot of cool stuff. They partnered with all kinds of shops around the city and turned them into unusual touch points.
How does one communicate the most attractive prices of KLM when people are bored of tactical campaigns and they are ignoring price communication?
KLM and Leo Burnett Budapest invited Hungary’s most talented young artists to create several artworks inspired by the KLM destinations and turn the whole city into an urban gallery. The video below shows how this tactical campaign turned into a cultural event…
An integrated experienced based campaign was created by DDB Budapest on behalf of the Hungarian Democracy to support the 2010 Hungarian elections.
