Tag: DDB

EmotiCoke

Coca-Cola through their latest campaign in Puerto Rico is trying to make the internet a happier place. The brand registered URLs for every emoji that conveyed happiness, and then via huge outdoor ads encouraged Puerto Ricans to visit it on their mobile.

The emoji URLs lead visitors to a special landing page i.e. EmotiCoke.com, where they could sign up for a chance to win the emoji web addresses for themselves. 😎

For those wondering why .ws, which is actually the domain suffix for Samoa? That is because emojis are not accepted on domains such as .com, .net, and .org.

Smart Apps

Here are two mobile apps that recently caught my eye…

Audi Start-Stop App

The Audi start-stop system turns off the engine when the car stops at a traffic light and turns it on again when the car starts. Using the same principle Audi along with DDB Spain created an Android app that detects which applications have been open longest without being used and sends an alert to the user to close them. Thus saving battery and making the phone a more efficient tool.

Reborn Apps

Many events create their own smartphone apps. But when the event is over, the apps lose their usefulness and are then hardly used. To give these apps a second life, Duval Guillaume got various Belgium organisations to push out an update which turned their event apps into a registration medium for organ donation.

Volkswagen Polowers

Volkswagen Polowers

Volkswagen Polo is one of the most desired cars amongst the youth of Spain. To make a big entry DDB Spain created a Tweet based race that would make VW Polo the most trending topic on Twitter for that day.

A special hashtag #Polowers was created in order to give a name to the VW Polo Followers. Then to generate conversation amongst the Polowers a race was setup where each tweet took the follower to the first position. When the Polo stopped at one of the 5 designated stops, the follower in the first position at that time would win a prize – iPad, Denon Ceol music system, Leica D-Lux 5 camera, VW Bike and eventually the grand prize VW Polo itself.

In terms of results, the campaign generated more than 150,000 tweets in 8 hours after launching, at a rate of 5 tweets per second and reached more than 10% of Twitter’s total audience in Spain. It also became the leading Top 10 trending topic and generated a record breaking amount of traffic to Polo’s product section on Volkswagen.es.

Last year Mercedes-Benz had created a tweet based race that had real life cars fueled by tweets. 🙂 Check out that campaign here.

McDonalds Hamburger Timetable

McDonalds in Poland figured out a creative way to make waiting for the train a little less agonizing for passengers and a little more profitable for their trainside location.

In cooperation with PKP (Polish State Railways), McDonalds installed a special timetable 50 meters from the main hub of Warsaw’s Central Train Station. The timetable displayed departure time, destination, track number, and train platform information as usual. But the wait/delay time was displayed in hamburgers, cokes and fries. 😎

While making the train station a more enjoyable place for waiting passengers, McDonalds saw an increase of 4,500 customers in the first month itself!

Interactive “Pick N’ Play” Billboard

DDB Stockholm has created another interactive outdoor campaign for McDonald’s Sweden called Pick N’ Play. This time they bring Pong-like fun into their latest interactive outdoor effort.

Passersby’s are invited to use their mobile phones as controllers to a fun and interactive challenge where they can play for their favorite McDonald’s treat. If they last for more than 30 seconds, they score a coupon earning them free fast food at a nearby McDonald’s.

Last year they had challenged pedestrians to take pictures of McDonald’s food to get it for free.

The Escape Service

DDB Paris has created a new service for the french railway booking site – Voyages-sncf.com. “The Escape Service” lets people escape to any destination they want by the simply pushing a magical red button.

Together with french collective Pleix, they designed three celebrations that emerged out of a 3×3 meter black box that unfolded like a huge jack in the box.

Short shorts at Superette

With both men and women now wearing their shorts at breathtaking heights, fashion chain Superette was presented with a unique opportunity to draw attention to their sale on short shorts. DDB Auckland created ads that were placed on the virgin thighs exposed in this latest trend, by putting indented plates across the inner city and fashion district bus stops, mall seats and park benches, so that when people sat down the message was imprinted on their thighs.

This meant that as well as having branded seats, a veritable army of free media was created for Superette, with thousands of imprints being created and lasting up to an hour. Plus, by the nature of where the ads were placed, only the hippest young cats were seen advocating the brand.

Flashback Book Facebook App

Bouygues Télécom asked ad agency DDB Paris to come up with an idea to launch their facebook platform. They wanted DDB to create something that would go beyond using just profile pictures in a funny way, or pranking friends with small jokes.

So DDB decided to look at the way we use facebook and found that even though we use the social networking site everyday, we forget our favorite moments we share online. So they created an app that could change that, and keep facebook, in a book.

Facebook ads engaged people to participate in the creation of their books and receive a printed copy of their statuses and photos. One could also chose up to 10 friends to add into your book, as well as the desired timeframe, whether it be ones birthday, wedding, or from the very beginning of your profile.

After only two days they received 15000 fans and the limited edition of 1000 books were gone in only an hour.

Everyone saves for something

McDonald’s with ad agency DDB Budapest have launched an interesting new campaign to promote 2 cheeseburgers for only 1 Euro. An offer so low that it gives their target audience a chance to save for things they want.

The challenge was to stand out from the usual low price campaign. So they used the iconic wrapping paper to wrap a lot of cool stuff. They partnered with all kinds of shops around the city and turned them into unusual touch points.