Airports are crowded with people from different backgrounds. This Christmas, KLM brought them together with Connecting Seats. Two seats that translated every language in real time, so that people with different cultures, world views and languages could understand each other.
Facebook wants to transform their Messenger platform into an all-encompassing utility, where people will be able to conduct virtually any interaction – from buying products to paying bills to various other customer service related queries and tasks.
So together with KLM they have launched a new Messenger service. Travellers who book their flight on klm.com can now choose to receive booking confirmation, check-in notification, boarding pass and flight status updates all via Facebook Messenger. For further questions they can also contact KLM directly through the Messenger, 24/7.
To help passengers find their lost items as soon as possible, KLM launched a dedicated Lost & Found team at Amsterdam Airport Schiphol. Then to illustrate how the Lost & Found team would go above and beyond for their passengers, they created a unique marketing stunt involving a search dog.
At the airport “Sherlock the dog” was used to locate the owner of lost items i.e. teddy bear found by the cabin crew to a laptop left in the lounge. The reactions of the passengers was then captured in a one and half minute viral video…
However the KLM version had a contest built into it. The connected people were asked to High Five each other and for every successfully timed High Five, the participants got two tickets to New York or Amsterdam.
On October 2, KLM gave 300 kids an experience of a lifetime. The lucky kids were invited to a spectacular pre-screening of the new Disney film Planes.
To make the event an unforgettable one, KLM held the pre-screening on an actual airplane and then used special effects to recreate the world of Planes in a live setting. This made it the world’s first movie experience in and around a plane.
Most brands are using social channels on a tactical level i.e. just to reach people with their social ads. KLM however is taking social way beyond advertising.
Last year KLM announced it would be launching a social seating service in 2012 which would allow Facebook and LinkedIn users to meet interesting passengers on their flight…
This “Meet & Seat” service has now gone live and details are available on their website. It is currently available only on KLM flights between Amsterdam and New York, San Francisco and Sao Paulo. Stay tuned as they will be extending this service to other sectors soon.
In the past couple of years, airlines like KLM, SAS, Lufthansa, Air China etc have taken the social media world by storm. These airlines have successfully pushed the boundaries and created some of the most innovative social campaigns out there.
Now in their Fly2Miami campaign, KLM has managed to once again create tons of social buzz by hosting a Guinness World Record breaking in flight dance party at 35000 feet!
It all began with KLM announcing their new non-stop route from Amsterdam to Miami. In response, they received a tweet from Dutch DJ Seid van Riel and Producer Wilco Jung requesting KLM to move their inaugural flight up a week so that they could attend the music festival in Miami.
KLM then tweeted back a challenge…if they could get enough people to fill the plane then KLM would reschedule the flight. Within a couple of hours the flight was sold out… 😎
KLM and Delft blue tiles (used for centuries to decorate homes) are as Dutch as they come.
In their new innovative Tile & Inspire campaign, KLM is challenging their Facebook fans to convert their Facebook profile pictures into a Delft Blue tile with an inspiring message. The most inspiring “Dutch Delft Blue tiles” will then be placed on the body of a KLM Boeing 777-200!
The campaign is open to anyone and the inspirational messages for the plane will be judged in Chinese, Dutch, English, German, Norwegian, Portuguese, Russian, Swedish, French and Spanish.
KLM launched a great Social Media Customer Engagement campaign which involved monitoring people who check in via foursquare for flights or tweet about waiting to board the next KLM service, and they called it “KLM Surprise” as their aim was to bring random surprises and happiness to the boring wait for flights.
Once the customer was chosen for the KLM Surprise, the team would then come up with the perfect (small) gift based on the customers various social networking profiles. The gift would then be hand delivered to the surprised customer at the airport gates.
Greeting your customers and thanking them for visiting your business after they’ve checked in is, of course, a best practice for any company using foursquare, but KLM Surprise takes it to a whole new level. The personal touch that’s exhibited through each of the interactions shows that the KLM team is really looking to make peoples days while they’re traveling, and that goes a long way to “spreading happiness”.
How does one communicate the most attractive prices of KLM when people are bored of tactical campaigns and they are ignoring price communication?
KLM and Leo Burnett Budapest invited Hungary’s most talented young artists to create several artworks inspired by the KLM destinations and turn the whole city into an urban gallery. The video below shows how this tactical campaign turned into a cultural event…