Last year, Durex UK created a new way for its viewers to interact with its TV ad. Viewers who used the Durex Explore mobile app [iTunes or Google Play] while watching the ad on their TV or computer, got a steamy alternative on their second screen.
Then on Valentine’s Day this year, they released a steamy radio spot that also used the same Durex Explore app to provide listeners with a similar steamy video experience on their smartphone or tablet. To exprience it click here.