Art Directors in agencies use Lorem Ipsum (dummy text) as placeholders for text when creating layouts. The de facto site to generate this dummy text is Lipsum.com, a site that gets over 50000 creatives from around the world each day.
So for one week in January, when anyone copy/pasted Lorem Ipsum text from Lipsum.com into their layouts, a recruitment ad for Jung von Matt was also included in the dummy text… 😎
Previously Jung von Matt have poached creatives through:
– Trojan Recruitment
– Facebook Places