Mirakl, a provider of eCommerce software solutions, has launched a global Christmas campaign built around a 60-second brand film titled “Santa Quits.” The film has been created by AiCandy Australia, with every character and scene produced via generative AI and then shaped into a finished narrative through human creative direction and filmmaking craft.
In the story, Santa resigns under modern seasonal pressure, triggering worldwide protests as people demand Christmas be saved. The crisis is resolved when an elf restarts operations using agentic commerce powered by Mirakl Nexus, restoring gift delivery in time for Christmas Eve.
Mirakl claims the film intentionally uses AI to tell a story about AI-powered commerce, while AiCandy says AI filmmaking can deliver cinematic work faster and on tighter budgets.