It’s that time of the year again! So here is my last and very Christmassy post for the year. 😉
Since Christmas is the season of giving, Air Canada decided to spread a little love to unsuspecting Canadian’s at a local Canadian bar in London. At the bar two Air Canada pilots talked to several Canadians about how they wouldn’t make it home this holiday season. After which they announced that they would be giving everyone in the bar a very special gift. What happened next would make you wish you were there for this special moment…
Canadian airline WestJet is hoping to follow up on the huge success of last year’s ‘Christmas Miracle‘ campaign, in which the airline bought personalised gifts for a flight of unsuspecting passengers. The campaign video went viral and got over 36 million YouTube views.
Now for their latest campaign ‘Spirit of Giving’ they teamed up with Canadian charity Live Different to buy personalised gifts for the community of Nuevo Renacer near Puerto Plata in the Dominican Republic.
In the released campaign video, a virtual purple-clad Santa is seen asking the residents to name an item they wanted for this holiday season. Then at a special Christmas party WestJet employees along with Santa are seen presenting each of the items that have been asked for. The video which has been online for just three days has already received over half a million YouTube views.
Unpacking post is a bit like unpacking gifts. So for this Christmas, Australia Post has created a video stamp that lets senders add a more personal touch to their packets via a QR code stamp that is linked to a custom video message.
J.C. Penney has already linked QR Codes to voice messages during their Santa Tags sticker campaign in 2011. And at the beginning of 2012 there was also a concept video doing rounds on YouTube about a similar DHL Christmas Video packet service. So I am just surprised that it took so long for a postal service to pick up on the concept and implement it. 🙂
The ‘Active Parking Assist’ from Mercedes-Benz recognizes empty parking spaces by simply passing them. That brought ad agency Jung von Matt/Neckar to the idea that if the car knows where the empty parking spaces are, then everybody could also be informed.
So just before Christmas when parking spaces were hard to find, they launched the Mercedes-Benz Tweet Fleet with its Active Parking Assist that tweeted empty parking spaces in downtown Stuttgart.
The MBTweetFleet cars automatically generated the tweets with GPS data via Arduino an onboard electronic and a PHP Relay. People could then follow @MBTweetFleet to find empty parking spaces near them on twitter and be navigated there by the linked Google map.
Here is a Christmas video that I helped conceptualize and create for my agency in Germany. The video was hyperlinked to a QR code that appeared on the Christmas Card sent along with the advent wreaths seen above. 😎
Have a great Christmas and a super New Year! More from Ramble in January 2012!
On November 18, Deutsche Telekom created a multi-city, multi-media spectacular featuring Maria Carey in hologram form! People in Germany, Croatia, Macedonia, Montenegro and Poland believed they were witnessing Maria Carey live. After 10 minutes the Mariah hologram exploded into the sky and revealed the surprise. 😎 Mariah then reformed to lead all five countries in a rendition of the traditional carol “Silent Night”, then finishing with the all-time favorite “All I want for Christmas is You”.
The concert was attended by more than 12,000 people, and was seen by an additional 27,000 people across the globe via the live internet stream on lifeisforsharing.tv.
During the event, each city was satellite linked to the other, to enable interaction. People at the concert were also given a QR code that took them to a smartphone app of a candle flame.
One of the things that all people do during the holidays, besides real shopping, is window shopping. Storefront window displays therefore have a stronger significance during the holiday season. Keeping that in mind eBay has developed a way to make this experience from a passive experience to an interactive and engaging one.
Give-A-Toy Store is a 3D Christmas window installations that has QR code tagged toys evoking passerby’s sensitive and giving side. Scanning the QR codes from inside the eBay app, allows passerby’s to instantly donate that toy on the spot, with the window lighting up and rewarding them for the donation.
The window installation is currently available at Toys for Tots in New York (at 35th and Broadway) and San Francisco (at 117 Post St).
Additionally customers can also customize their own toys on eBay’s Facebook page. For each toy created, eBay will donate $1 (up to $50,000).
The city of Santa Claus is situated in the state of Indiana, USA. The museum in the city brings together different objects related to Santa Claus and for more than 70 years has received letters from people around the world.
Coca Cola with its ad agency Ogilvy Brazil selected 75 forgotten letters and set out on an impossible task to find the writers and give them exactly what they asked for! The result was a touching movie that translates the concept of Coca-Cola to believe, and reinforces the magic of Christmas.
On December 24th the flight from Barcelona to Las Palmas arrived close to midnight. 190 people were flying while everyone else celebrated Christmas Eve. So Spanair decided to do something special for these 190 people!