To solve space challenges at its retail outlet in Piccadilly Circus, Audi has used groundbreaking technology to present its growing model line-up. Visitors can now digitally select their vehicle from several hundred million possible configurations and experience it in realistic 1:1 scale on special powerwalls.
Various details such as drivetrain, bodyshell, LED light technology etc are presented with interactive gestures, touch and physical sample recognition methods. The whole immersive experience helps make the innovations understandable on an intuitive level.
The future of automotive retail is here and Audi is leading the way, with plans to roll out the experience at 20 locations in major international cities by 2015.