Here is an awesome new Digital Installation for Nike by +Castro and BBDO Argentina. The installation brings to life the “Air” with a levitating shoe platform that suspends the new range of Nike Air shoes instore!
The cool thing about this is that if you are in store, or even online at The Nike Air Show, you’ll get to race the Nike Air shoes live by blowing into a microphone that takes the volume of air you are blowing and translates that into power for your Nike Air race!
A superb installation and integration between in-store and online.