BGH Air Conditioners in Argentina wanted to promote their new line of silent air conditioners. So agency Del Campo Nazca Saatchi & Saatchi came up with a whacky integrated advertising campaign called “Big Nose”.
Together they created the nose-o-meter, an in-store device capable of measuring noses. If your nose was big enough to touch the sensor, an alarm would go off and one could win a 25 percent discount!
At www.bignosebgh.com online visitors could upload their profile picture, in order to find out if their nose was big enough to win. The site also indicated where shoppers could find the nearest nose-o-meter to get a shot at the discount.