On an average, just 6% of fans engage with a brand’s Facebook page after liking it. So Skittles Australia and their agency BBDO Clemenger decided that the average like just wasn’t enough. To get the attention of Facebook users, they partnered with Ben Cai, Australia’s leading mechanical and aerospace engineer, to create a Facebook app that allowed users to control Skittles with their minds.
The app displayed the Skittles via a live webcam, so that fans could see the Skittles they move in real life and be amazed by their newly discovered powers. As a result, fans spent an average of over 4 minutes interacting with the app, and likes on the Skittles Facebook page increased by 1500% every day.