Tag: Stockholm

Knorr Physical Retargeting

In November, a Knorr food truck in chilly Stockholm offered free warm samples of the brand’s tomato and Thai soups. Visitors could eat it on the spot or take home the samples.

To ensure the visitors could also be retargeted through relevant mobile ads, Knorr equipped the truck and the people handing out the samples with battery powered iBeacons. Through these iBeacons, visitors to the truck who had the popular Swedish newspaper Aftonbladet app preinstalled were registered as having been there. Then instead of immediately pushing a coupon for Knorr soup to the user, they waited until the next time the user opened the Aftonbladet app to serve it up through a mobile ad on the start screen.

Hello Fuffr

Touchscreens have revolutionized our everyday lives. But there is still a continual conflict among device designers about what customers really want. Some believe in small screen sizes like that of the iPhone, while others prefer larger screened devices like that of the Samsung Galaxy S5. So a bunch of engineers from Stockholm decided to get together and bridge the gap between all the different screen sizes.

Fuffr is an iPhone case that greatly expands the users phone workspace and helps interact with it in new ways. The case has its own motion sensors which help it interact with the phones Bluetooth LE. Here is a short demonstration video highlighting the usefulness of the case… 😎

Blowing in the wind

To introduce a new line of hair products, Apotek Hjärtat, a Swedish pharmacy decided to give subway commuters in Stockholm a surprising special effect. With the help of their ad agency Akestam Holst, they fitted digital screens on the subway platform with ultrasonic sensors that discerned when a train was coming.

The pharmacy ad then featured a model with a lush mane. When the train arrived the sensors immediately simulated the blowing in the wind effect for her hair.