With the start of the flu season, Theraflu in Poland wanted to create a tool that enabled passersby to check if they have a fever without actually interrupting their daily commute.
So Saatchi & Saatchi developed the world’s first outdoor ad with a live thermo-scanner camera, which could check the body temperature of the person standing next to it in real time.
The thermo-ad also enabled users to take a thermo-selife (which they could download from a microsite or via a QR code) and share it on social media using the hashtag #TherafluThermoscanner or send it by email to their boss to explain their absence.