You hold your wrist up to a webcam and a Tissot watch appears on your arm in real time. You switch models instantly, compare styles, and explore the range without touching a physical display.
The idea. Try before you buy, without inventory
Tissot uses augmented reality to remove friction from product exploration. The experience delivers the “try-on” moment digitally, so the brand can show more models than a physical counter typically allows.
How it works. Wrist tracking plus real-time overlays
- The user places their wrist in front of a webcam.
- The system tracks position and angle so the overlay stays aligned.
- Different watch models can be selected and applied instantly.
- The experience helps users compare look and fit before committing.
Why it works. The product benefit is visual
Watches are bought with the eye as much as with the spec sheet. Augmented reality makes the key decision input. How it looks on me. Available immediately, with minimal effort.
What to take from it. Make comparison effortless
- Anchor the experience to the body. It turns browsing into ownership imagination.
- Optimize for fast switching. Comparison drives choice.
- Keep the setup simple. A clear “put your wrist here” moment lowers drop-off.
- Scale the catalog digitally. Show the full range without needing the full range in-store.
A few fast answers before you act
What is the Tissot augmented reality product experience?
A virtual try-on experience that overlays Tissot watches onto a user’s wrist via a webcam in real time.
What does the user do?
Hold their wrist in front of the camera and switch between watch models to compare styles.
Why is AR a good fit for watches?
Because the decision depends heavily on how the watch looks on the wrist, not only on specifications.
What is the main business benefit?
It enables broad product exploration and comparison without requiring physical inventory or a large display.
What is the transferable pattern?
If “fit and look” drives conversion, build a fast, body-anchored try-on loop that makes comparison frictionless.