Here is the new ad for Nokia nGage…it has taken 1000 people to replicate the snake game frame by frame and step by step, without any special effects.
But the real noteworthy part here is the great execution of the Get Out and Play web site. The site is exactly like the TV ad but with a very cool execution of the game – bricks.
How far would you go for a bottle of Tiger Beer? That’s the question posed by the campaign for the brand by Saatchi & Saatchi.
The website contains elements such as personality quizzes, downloadable avatars, wallpaper creation function and a happy hour widget reminding beer fans to take a break after a long day at work.
To promote its new line of LCD TVs, Toshiba sends an ultra-lightweight biodegradable chair toward the edge of space using a helium balloon, and films the entire mission in high definition with its IK-HR1S camera system.
The chair rig rises to 98,268 feet. The climb is reported as taking 83 minutes. Once the balloon pops, the fall back to earth is reported as taking 24 minutes.
In consumer electronics marketing, extreme real-world demonstrations are used to make “picture quality” feel like engineering proof, not advertising promise.
The creative move is almost aggressively simple. “Armchair viewing” is a cliché. So Toshiba turns it into a physical event. A chair. A balloon. A horizon line that curves. The resulting footage does the persuasion without needing exposition.
Standalone takeaway: If the product claim is abstract. clarity, detail, realism. put a real object into an extreme, undeniable environment and let the camera do the talking.
This is not “space” as a metaphor. The production is built around constraints that make it believable. Weight limits. fragile materials. freezing temperatures. low pressure. The rig has to survive long enough to capture usable footage, and the team has to recover it afterwards.
That operational reality becomes part of the brand signal. If you can shoot a commercial in those conditions, “HD” stops sounding like a spec sheet and starts sounding like capability.
The footage is the product demo. The shots are what a screen is for. It is scale, texture, contrast, and atmosphere. The chair is simply the reference object that lets the viewer feel distance and altitude.
It also avoids the typical trap of “innovation” campaigns. Over-claiming. Instead, the story is modest. Here is what we did. Here is what we captured. Judge the images.
It is a Toshiba commercial built from real high-definition footage of a chair carried toward near space on a helium balloon, created to showcase Toshiba’s LCD TV picture quality.
The flight is described as reaching 98,268 feet before the balloon broke apart and the rig descended.
The timings are commonly reported as about 83 minutes up and about 24 minutes down.
The footage has the “documentary grammar” of a real mission. changing light, wind noise, tracking, and the visible realities of a rig surviving extreme conditions.
Build a proof moment people can replay and share for its own sake. If the audience wants to watch it again, the product message gets repeated for free.
