Coca-Cola with the help of Saatchi & Saatchi Denmark and M2Film have created a two-spot public service campaign that highlight the annoyance of noisy slurps and crunching of refreshments during public viewing at the cinema…
Then as part of the campaign, moviegoers were secretly filmed and then digitally inserted into the above Stableboy spot, which showed them slurping on their drinks and eating popcorn amongst the action…
Toyota in Norway is doing really good on loyalty and customer satisfaction. But it is struggling in terms of recruiting new customers.
So instead of having their car salesmen persuading new buyers, they decided to get their satisfied car owners to offer test drives to prospects. A web and mobile service was setup through which Toyota Hybrid owners for no money let strangers, neighbours and friends (and friends of friends through Facebook) test drive their Hybrid.
To promote its new, high-performance Hybrid car, Lexus along with Saatchi & Saatchi Italy created “Trace Your Road”, an experiential event featuring Formula 1 driver, Jarno Trulli.
For the event ten Lexus fans were selected from hundreds of applicants on the Lexus’ Facebook page. These selected fans were then given the opportunity to sit in the passenger seat of the new Hybrid car with Trulli at the wheel. The course was traced by the fan sitting in the car on an iPad that projected the course designs onto the floor of the aircraft hangar with the help of special projectors. The car itself was tracked using a custom high-res infrared (IR) camera system.
Trulli’s driving skills were put to the test as he attempted to follow the spontaneous, real-time paths. Penalties points were given when the car went outside the projected routes and or touched the walls of the aircraft hangar. The goal of the game was to hit 7 selected touch points in the quickest time, the fan with the best score won.
This campaign helped Lexus successfully highlight the cars design and performance while innovatively connecting with its target audience.
Here is a short behind the scenes video to see how it all came together…
Meat Pack is the trendiest shoe store in Guatemala that is known for its edgy and irreverent style. For their new discount promotion they created Hijack, a GPS based tracking enhancement of their official Meat Pack smartphone app.
Every time a customer entered the official store of one of the brands sold at Meat Pack, the app would trigger a special promotional message that gave the customer a chance to earn a discount that started at 99% and then decreased by 1% every second. The countdown stopped when the customer reached the store. 😎
As a result more than 600 costumers were hijacked from the competitors and all discounted merchandise were sold in record time. For generating more word of mouth, the app also automatically posted the customers successful discount redemption on their Facebook profile.
Procter & Gamble Nordics in collaboration with Saatchi & Saatchi Stockholm, B-Reel and Atomgruppen have created an interactive campaign centered on a specially built glass installation in Stockholm Central Station, Sweden.
For one week, passers-by at Stockholm Central Station could watch designer clothes hung on a washing line being soiled by ketchup, drinking chocolate and lingonberry jam via fans on the Ariel Sweden Facebook page (or Denmark, Norway, Finland equivalents).
In order to win the designer clothes, the Ariel fans had to use a Facebook controlled industrial robot cannon to soil them. The stained clothes would then be sent in the post after being washed on-site with regular Ariel Actilift.
T-Mobile with agency Saatchi & Saatchi is capitalizing on the Angry Birds fever with a clever new viral video titled Angry Birds Live.
In a square in Barcelona they created a human-scaled mockup of the Angry Birds, with lucky participants using the game on a smartphone to launch birds on their castle-smashing journey. It included authentic sounds effects and exploding pigs, and was obviously popular judging from the size of the crowd that appeared. 🙂
Guys everywhere have always faced the same challenge of needing a good excuse for going out drinking with the boys.
Cerveza Norte based out of northern Argentina set out to solve this timeless dilemma. Teaming up with ad agency Del Campo Nazca Saatchi & Saatchi, they developed a campaign that is not only very clever but also socially responsible.
The idea was simple, for every Norte beer consumed at a bar the company would donate 1 minute of time to a worthy cause that included fixing houses, maintaining city parks, repairing schools etc.
The campaign allowed followers to monitor the donated minutes and the progress made by their good deeds on a dedicated website.
A Glass of Water was a challenge created by Saatchi & Saatchi Stockholm for Toyota in Sweden. Its mission was to help drivers cut down their fuel consumption by 10% and ultimately reduce CO2 emissions to help achieve Toyota’s zero-emission vision.
So when the drivers registered on the program website, they accepted the challenge to place a glass of water on their dashboards or cup holders and then drive in a smooth manner that avoided spillage.
According to Toyota, the less you spill, the gentler you drive and therefore the less fuel you consume.
Saatchi & Saatchi Milan, in support of Carrefour Italy’s project to launch 106 new Carrefour Markets in Lazio developed a truly integrated campaign. The campaign stemmed from the new international positioning of the Carrefour brand, “Positive every day”.
A communication project was developed that, for the first time for an Italian retailer, involved use of various media both synergistically and simultaneously. The supporting creative idea around which the project was articulated was the “appeal of value for money” that no one is able to resist, starting from the supermarket own protagonists: the shopping carts.
There are many radio stations in Tel Aviv, but only one is called “Radio Tel Aviv” and it can be found at 102FM. The task was to make all of Tel Aviv associate the city with the radio station.
Since all major streets in Tel Aviv have a building number “102”. One night ad agency Saatchi & Saatchi Tel Aviv transformed every building number “102” into an advertisement for the radio station, featuring the station’s frequency and tagline. Stickers were affixed onto the buildings, so that “102” became “102FM” with the station’s logo.