This year 14th February, Valentine’s Day, fell on a Sunday. For men everywhere this presented a dilemma – love or football. Atletico Madrid vs Barcelona, Manchester City vs Liverpool, Napoli vs Inter or romance with a loved one?
Puma recognized this dilemma as ‘They want to be in your arms. You want to be in the stands’, and so with agency Droga5 created the Puma HardChorus.
A crowd of football supporting men, assembled in a pub to sing Savage Garden’s Truly Madly Deeply, which then football fans could send to their loved ones while enjoying the game. An Italian version was also created where a similar group sang Umberto Tozzi’s 1977 hit Ti Amo.
Puma HardChorus English version:
Puma HardChorus Italian version: