Castrol Vuvu Lyza

The breathalyser test is the most commonly used method for alcohol testing. Since the test is extremely invasive, Castrol decided to merge the breathalyser that everybody hates, with the vuvuzela that everybody loves, and created the Castrol Vuvu Lyza.

For the first time ever South African drivers could use their vuvuzelas to enjoy the game and arrive home safely after it.


People love to be the first to notice problems. With this insight, Volkswagen did the unthinkable. They purposely misspelled their name on the LED screens during the France vs Brasil football match in Stade de France, Paris.

With 6 million TV viewers and 80,000 spectators it was very unlikely that something like “Wolkswagen” would go un-noticed. The live stunt worked like a charm and helped Volkswagen successfully announce themselves as the new major partner of French football.

Galaxy 11

Samsung to promote its new Galaxy S5 smartphone during the 2014 World Cup, created a 13 minute (split in 2 parts) animated film that featured some of the world’s greatest footballers on a mission to save Earth from an alien race called Hurakan.

To save Earth from total annihilation, the human footballers dubbed the “Galaxy 11” get into a winner take all football match with the alien race. In the film, the Galaxy 11 are seen using the various Samsung Galaxy devices to face off against the horned creatures, who have a penchant for flips and fancy kicks.

Part 1

Part 2

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The Football Machine

Herta a German subsidiary of the Nestle Group, launched a new product in Belgium called Knacki FootBall – small meatballs that look like footballs.

Then at a local train station, they placed a vending machine that offered these meatballs for free. But what people did not know was that to get the free meatballs they had to play a game of football inside the vending machine against a Belgian football legend Leo Van Der Elst. The results…

Coca-Cola Interactive Mini Bottles

Coca-Cola has recently launched 20 special edition mini bottles to get fans around the world excited about the upcoming 2014 FIFA World Cup, which will take place in Brazil from June 12th to July 13th.

The bottles come wrapped in flags of countries that have hosted the World Cup previously i.e. Argentina, Chile, Uruguay, Mexico, USA, England, Germany, Spain, France, Italy, Sweden, Switzerland, South Africa, Japan and South Korea, as well as the three upcoming host countries Brazil, Russia and Qatar – plus two special Coca-Cola editions.

Coca-Cola fans can also create and send special messages and avatars to other bottle owners through Facebook and iPhone or Android apps. In addition, special markers on the bottles activate augmented reality animations when held up to a smartphone camera.

Heineken Star Player

Over a billion people worldwide watch the UEFA Champions League, out of which 70% watch it at home. So Heineken, in conjunction with agency AKQA created the Heineken Star Player, an app designed to let fans interact in real time with the nail biting action of the UEFA Champions League.

With the Heineken Star Player fans could now play along live, online and on mobile, and anticipate the outcome of match moments in real time. Since its launch, Star Player has revolutionised the way people watch football. The apps dual screen experience delivers a full 90 minutes of brand engagement every game.

Coca-Cola “Cheer-o-meter”

To promote the excitement around Copa America 2011, OgilvyAction worked with Coca Cola to set up a giant screen in downtown Buenos Aires for fans to watch their favorite teams and provide unconditional cheer to the Argentinean National Team. But there was a catch. Sound sensors were installed to keep the screen on and if the fans stopped cheering, the screen would go blank. 😎

Republica Popular do Corinthians

Corinthians, a Brazilian football club, celebrated its 100th anniversary in 2010. Nike decided to give the club’s more than 30 million fans a gift that would measure up: a new country called “Republica Popular do Corinthians”. In number of inhabitants this new country was bigger then 150 other countries in the world.

To guarantee the recognition of Republica Popular do Corinthians as a country, ad agency Nazca Saatchi & Saatchi from Sao Paulo developed everything a nation has i.e. a coat of arms, documents, legislation, a flag, currency, heroes and an embassy. Even a president was appointed. The campaign generated free media coverage worth $7,800,000!

What do you do when Valentines’s day falls on match day?

This year 14th February, Valentine’s Day, fell on a Sunday. For men everywhere this presented a dilemma – love or football. Atletico Madrid vs Barcelona, Manchester City vs Liverpool, Napoli vs Inter or romance with a loved one?

Puma recognized this dilemma as ‘They want to be in your arms. You want to be in the stands’, and so with agency Droga5 created the Puma HardChorus.

A crowd of football supporting men, assembled in a pub to sing Savage Garden’s Truly Madly Deeply, which then football fans could send to their loved ones while enjoying the game. An Italian version was also created where a similar group sang Umberto Tozzi’s 1977 hit Ti Amo.

Puma HardChorus English version:

Puma HardChorus Italian version: