Pizza Hut is the official pizza of the NCAA, a men’s basketball tournament known informally as March Madness and played each spring in the United States.
For last years tournament Pizza Hut created the world’s first shoe that ordered a pizza. Now to celeberate their second year as the official pizza of the NCAA, Pizza Hut, Droga5 and the Shoe Surgeon launched Pie Tops II, a limited-edition high top shoes that not only utilized your geolocation to order the current Pizza Hut deal at the press of a button, but also allowed users to pause the game while they received their delivery.
A TV ad has also been released to highlight the new pause feature of these newly relaunched Pie Top shoes…
In a market dominated by Google, Bing needed to increase usage and position itself as a modern choice. A younger audience was the key to growing Bing’s market share, so they partnered with Jay-Z for the launch of his book ‘Decoded’.
In a lead up to the official launch, each page of the book was unveiled in a place that was mentioned on that particular page i.e. Gucci jacket, restaurant, hotel pool, pool table, car, bus stop and subway. Bing then tied this with an integrated game where fans had to assemble the book digitally using Bing Search and Maps, while clues to the page locations were released daily using Facebook, Twitter and Radio.
This year 14th February, Valentine’s Day, fell on a Sunday. For men everywhere this presented a dilemma – love or football. Atletico Madrid vs Barcelona, Manchester City vs Liverpool, Napoli vs Inter or romance with a loved one?
Puma recognized this dilemma as ‘They want to be in your arms. You want to be in the stands’, and so with agency Droga5 created the Puma HardChorus.
A crowd of football supporting men, assembled in a pub to sing Savage Garden’s Truly Madly Deeply, which then football fans could send to their loved ones while enjoying the game. An Italian version was also created where a similar group sang Umberto Tozzi’s 1977 hit Ti Amo.