Uniqlo Dry Mesh Project

To wake Pinterest users from a scrolling slumber, Uniqlo created 100 separate shell Pinterest accounts that pinned images simultaneously. Users who scrolled down the men’s apparel, women’s apparel, geek, fitness and sports categories came across giant mosaics that “animated” when scrolled through.

Uniqlo however is not the only brand out there that has successfully leveraged basic features of a social website to its advantage. Here are some of the others…
Smart Car Tweet Commercial
Volkswagen Facebook Flipbook
Quechua Facebook Cover Motion