October seems to be a month of innovative test drive campaigns! In this campaign, ad agency AlmapBBDO Brazil has created a neat interactive meets experiential campaign.
The idea was to create a virtual test drive for Volkswagen’s new Amarok that people could experience live from their home or office. So a huge outdoor test track was setup, along with an automated car that takes your virtual test drive directions over the phone while you watch it live on your computer.
The campaign had 327 live test drives, 500,000+ unique site visitors and generated 7,392 online purchase intentions during the campaign period.