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The Caixa Benfica Pitch Invasion

Here is a video case study of a first of it’s kind football pitch invasion that was created to promote the partnership between the biggest Portuguese bank (Caixa) and Portugal’s biggest football club (Benfica)!

Posted on Author Sunil BahlCategories Live Communication, Marketing StrategiesTags Caixa Geral de Depósitos, Luz Stadium, Portugal, SL Benfica, The Invasion, Y&R, Y&R Lisbon

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